Sainsbury Christmas 2024 Advert. Supermarket giant sainsbury's has finally released their christmas tv advert for 2024, and it features two old friends who are back together for the festive season. Inspired by roald dahl’s timeless story, the new christmas advert features the beloved bfg alongside sainsbury’s colleagues as.
The advert ends with sophie and the bfg wishing each other a ‘happy christmas’ outside a large sainsbury’s branch. As sainsbury’s launches its 2024 christmas ad, we find out more on the theme and why connecting with shoppers on and off tv is so important.